PUBLIC INFORMATION SPECIALIST

SUMMARY:

The Public Information Specialist is responsible for public relation activities related to the operation of an institution of higher education. This position is governed by state and federal laws and institution policy.

TYPICAL FUNCTIONS:

Plans and prepares promotional publications by gathering information for releases, selecting articles, format, design, and layout, sending publications to printer, proofreading copy, and arranging for distribution.

Coordinates media coverage of events by issuing invitations, entertaining and accommodating media personnel, preparing press guides, and making facility arrangements.

Arranges conferences and special events by making facility arrangements, serving as host to visitors, coordinating speakers and agenda, and working with convention personnel.

Conducts interviews with individuals to gather information for news articles and stories.

Researches past publications and records to obtain pertinent information about subjects of articles and stories.

Disseminates news releases to newspapers, radio, and television media.

Responds to requests for information by speaking at special events, making public appearances, and providing handouts and brochures.

Performs other duties as assigned.

SPECIAL JOB DIMENSIONS:

This position may involve in-state travel to various public relation events.

KNOWLEDGE, ABILITIES, AND SKILLS:

Knowledge of language usage for writing and speaking purposes.

Knowledge of journalistic writing styles. Knowledge of format, design, and layout for publication purposes. Ability to coordinate conferences, special events, and media coverage. Ability to oversee activities associated with producing publications. Ability to compile and present promotional information through news articles and publications. Ability to speak at public appearances and special events.

MINIMUM EDUCATION AND/OR EXPERIENCE:

The formal education equivalent of a bachelor’s degree with a major in communications, journalism, public relations, or a related field; plus one year of experience in public relations or a related area.

CERTIFICATES, LICENSES, REGISTRATIONS:

Must possess a valid Arkansas driver